California Cannabis Business Conference Sept 21-22

Tomorrow kicks off CCIA’s and NCIA’s first-ever California Cannabis Business Conference.

Although we are incredibly excited to come together in Anaheim, CA, we understand that some people may still have some reservations about attending. So we’re addressing some of the common reasons we hear to not attend.

The conference is too expensive.
It’s no surprise that California Cannabis Business Conference is a ticketed event, but what you might not know is how CCIA/NCIA go to great lengths to make the absolute most out of your hard-earned money. While other conferences operate purely to turn profit, your registration costs at a CCIA/NCIA conference directly benefit you and your business by allowing us to produce a quality event, to continue to advocate for federal cannabis reform, and to provide premium member services.

Additionally, the education and networking you receive at our conferences are a direct investment in the growth and success of your business in both the short and long term.

I don’t know if I have time for a two-day conference.
As a business owner, we understand two days is a long time to be away from work. A lot can happen in two days — you can miss a big sale, you can miss a big deadline, and you can miss a lot of emails.

However, some things are worth the sacrifice. California Cannabis Business Conference is an imperative two-day educational event that will provide you with updates on the new regulations and policies under MAUCRSA that will directly impact your business.

A lot can be missed in two days, but there is infinitely more to be gained at #CACannaBizCon.

Anaheim is too far. 
California is a huge state. Making the trip to Anaheim can be a bit challenging for some, but worth it! California Cannabis Business Conference will see more than 2,000 industry professionals and more than 70 speakers, thought leaders, and policy makers. If you are unable to attend, you will miss the opportunity to hear answers to your questions, as well as the opportunity to network with the most influential leaders and business owners in our community.

I’m an expert in my field; how much new content is really available? 
At CCIA and NCIA, we pride ourselves in providing our conference attendees with the most up-to-date information available. Whether you’re just beginning your career or the most senior level employee, California Cannabis Business Conference has something that every industry professional can learn and benefit from. By confirming key players in the industry to attend and speak at our events, we are able to bring you the most current information that you may not be able to find elsewhere.

You can make a lot of excuses for not wanting to attend California Cannabis Business Conference. And we’d like to answer all of your hesitations, but it would be so much easier to show you why CCIA and NCIA are the industry’s leading trade associations. 

Nevada Lounges

“The big issue is where to possess and consume cannabis products that are now legal to purchase…they can’t technically possess or consume them on the strip or in gaming properties or in their hotel room, for example,” said Andrew Jolley, CEO of The Source dispensaries and president of the Nevada Dispensary Association.

 In the state of Nevada cannabis consumers are not permitted to smoke in casinos, or their hotel rooms and smoking in public could lead to a hefty fine of $600.The current law allows people to possess pot, but severely limits where they could use it.. While  Las Vegas allows alcohol consumption in public, marijuana is forbidden where you would figure most tourists would consume it. Nevada state leaders are now trying to figure out how cannabis users could light up in public – without breaking the law.

You have surely heard or visited hookah lounges and cigar lounges and now Nevada wants to propose something else: 420 lounges.

Could this work for the state of Nevada?

The topic has been discussed before and with those hoping to push the matterand they have a good chance at making it happen. After an opinion was handed down by the state Legislative Counsel Bureau on September 10th, it was said that no state law stops local governments from having public consumption of marijuana in businesses, which means local leaders might be proceeding with caution. Adults have been able to possess no more than an ounce of marijuana legally since July 1 following the approval of a ballot initiative that was passed in the state in November. Nevada was the fourth state in the country to approve recreational marijuana and while Legalization is on the rise so are those trying to take the footsteps to make bigger changes. 

Vegas is definitely recognized on a national level for experimenting with cases like this especially being a hub and tourist trap. They are aware that with establishments possibly popping up in the state could lead to the feds coming in if the establishments used different rules or regulatory structures.The Clark County Commission now wants to wait for the City of Denver to approve its own pot lounge measure before it agrees on regulations and licensing for local Nevadans. “I don’t know if we need to be first or not, I don’t see any reason why we have to be the first, but we certainly have to be right,” Clark County commissioner James Gibson said at the meeting Tuesday night.

We will all have to see what awaits in store for the Beloved Nevada State, But stores are selling out the wild fire of pot consumption might just set social consuming lounges ablaze. Will these be the next big craze in the legalization of recreational cannabis? We think so! keep your eyes and ears open!

Cultivating factors that go into producing your favorite buds

Two things influence the structural formation of any given cannabis plant: genetics and environment. The plant’s genetic makeup, also called a genotype, acts as a blueprint for growth: it allows a spectrum of physical possibilities, but it is up to the environment to induce these characteristics. The physical expression of a genotype is referred to as a phenotype, which is simply defined as the traits that the environment pulls out from the plant’s genetic code. Everything from color, shape, smell, and resin production are affected by the environment.

Cannabis is an ancient plant with roots all over the world. The earliest species are thought to have grown in the mountainous  region of Pakistan, while others later proliferated in tropical climates. These earliest varieties, called landrace strains, are considered the diamonds of cannabis genetics. Thousands of years of adaptation allowed these strains to express their very best traits for a specific geographical location. These areas are what breeders like to call “sweet spots.”

Our short, resin-heavy Indicas populated latitudes between 30 to 50 degrees, whereas the tall, slow-growing Sativas naturally homestead in equatorial regions around 30 degrees latitude. These diverse habitats conditioned a colorful array of cannabis varieties, each with its own long-standing history.

Indoor Environment

Cannabis breeding took a major turn beginning in the 1970s and 80s when federal anti-cannabis sentiments peaked, driving cultivation from the great outdoors to underground. Indoor gardens, raised by soil, electric lights, and hydroponic systems, produce a bulk of the cannabis seen in the market today. While there’s little doubt that masterfully grown strains have been cultivated indoors, experts will agree that the generic, unnatural environment can only bring out so much of the plant’s potential.

Narrowing diversity even further, growers during this time were primarily motivated by THC content and selectively chose this characteristic over other important chemical constituents  like CBD

In spite of this lost richness, we see great variability in the plant’s phenotypic expression: nutrients, temperature, the amount and angle of light, soil type, photoperiod length, time of harvest, and the distance between the plant and light source are among the many conditions that affect the plant’s characteristics. Certain conditions may coax sativa- or indica-like traits, so as much as we love categorizing strains here at Leafly, we have to acknowledge that a strain’s traits are not necessarily set in genetic stone.

Cross genetics : a New breed Hybridization

Hand-in-hand with the indoor grow revolution came hybridized strains, an intermixing of global indigenous varieties. This is when the sativa met the indica, beginning an ever-branching tree of hybrid offspring. Growers admired indicas for their resin-coated buds and short flowering periods, both of which are coveted traits for commercial production. The enjoyable, uplifting  effects of sativa strains remain a genetic cornerstone, so mixing it with lower maintenance indicas seemed to bring out the best of both worlds.

If we think of indicas and sativas as falling on opposite ends of the genetic spectrum, it becomes possible to imagine the scope of phenotypic expression. Take Blue Dream for example: a cross between the indica Blueberry and sativa Haze, Blue Dream may reflect characteristics anywhere on the spectrum between its parents, depending on how it was raised. This is why we may sometimes see an indica-like phenotype of Blue Dream when we expect a sativa. That isn’t to say strains are unpredictable genetic wildcards; rather, we just shouldn’t be surprised when a strain does not fit perfectly within a categorical box. Again, it is possible to wheedle sativa or indica characteristics with specific conditions in a controlled garden.

Because of hybridization, we have a virtually limitless selection of strains to choose from and even avid strain collectors will always have new hybrids to chase. Connoisseur-focused growers may mourn the loss of original cannabis genetics, but many still dedicate themselves Not only would their revival make for a richer recreational market, ‘ancient’ strains could have a tremendous impact on marijuana as medicine. We hope that as political barriers fall over like dominoes, the horticultural art of cannabis cultivation will be able to bloom globally once again.

Thus making The science of Cannabis cultivation extremely exciting. What is next to come?

Trends In the Cannabis Industry

In the World Of Cannabis the market is always revolving and the laws are continuously changing. Trends are being set as we take this journey into the Evergreen Frontier and it is always wise to keep an eye on what is making a positive change in the Industry. We want to make a list in the Top trends we are witnessing in today’s market and help keep everybody involved in the movement updated on a positive note to help further education and growth.

Top Trends We have seen in the year 2017.

The Industry is Getting Professional

The cannabis industry is moving out of a grey zone and into the mainstream. Overwhelming nationwide support means that cannabis no longer needs to hide in the shadows and the judgement of consuming marijuana is dissolving. It was stated that over 87% of US Americans support medical cannabis and 60% support recreational cannabis.

There are more and more Expos and Conventions popping up across the country and internationally than there ever was before sharing business to business advise, Education through seminars and experienced speakers, showcasing New technology in the agriculture and equipment,Sharing new  Cannabis Breeds, and celebration of legalization.

With More Jobs becoming available and the Laws Consistently changing in the cannabis industry, It is Essential for business Owners / operators/ employees/ and consumers to attend seminars, conventions, and organization meetings to stay updated, informed, and educated. Making this a Professional Industry everyone needs to be educated in  Cannabis 101 while it is becoming more and more acknowledged.

Cannabis Tastings

Cannabis tastings are becoming more popular as more states are legalizing both medical and recreational cannabis. Cannabis tastings are associated with the artisan cannabis movement. People are beginning to pay more attention to the quality and intricacies of different cannabis products and strains. The cannabis tastings are said to be very educational and  provide patients with explanations of different products available and what their purpose is .Usually Cannabis tastings require a membership and a medical marijuana card to experience and  the world of cannabis tasting is soon to expand to a wider clientele, becoming more and more popular. There have also been restaurants that have incorporated marijuana in their menu.

Branding relations with talent

Celebrities are Branding Marijuana products more than ever. Marijuana has made its way into mainstream use by being promoted through celebrities seen on the big screens in Iconic cult movies, to being used and sung about on concert stages. Celebrities have even started their own product lines and are creating tours around them from comedy acts to award ceremonies, and making appearances in shop locations for meet and greets. Celebrities have had a huge impact on helping build  the trend and  reputation  that is helping the plant sell in dispensaries across the nation in legal states and vice versa. More and more people are building a clientele that also follows their talent.

Where will the Industry Go next? To Space? The Products that they are engineering might make you think so. But In today’s world the sky is the limit and Cannabis opens the doors to limitless possibilities and growth .

What will the trends be like next year.. Stay tuned

Variety in Cannabis, Learn a little about Sativa, Indica, and Ruderalis

There are thousands upon thousands of different cannabis strains, all with varying growing traits, tastes, aromas, yields and effects; but they all have something in common: They belong to one of three families of cannabis – sativa, indica or ruderalis.

Each of these names are used to describe three very different and unique sets of genetics found within the Cannabis family of plants (of which all cannabis varieties belong to), each with their own traits. Understanding the difference between these genetic families can help growers make an informed decision about what they want to grow, and the preparations they will need to take to get the right marijuana for them.

What are the Differences between the Varieties Of Cannabis Plants?


Cannabis Sativas are physically the largest of the three families, and are also probably the most popular. They originated in the wilds of equatorial countries, between 30 degrees north and 30 degrees south of the equator. In these equatorial countries, the hours of daylight do not fluctuate throughout the year in the same way it does across the rest of the globe. Cannabis sativa plants have evolved to take advantage of this, and continue to grow as they flower. For this reason sativa plants tend to look a lot more airy and loose then their other family counterparts. It has also resulted in longer average flowering times than indica or ruderalis varieties, but a proportionally higher yield as well. The leaves of the cannabis sativa plant are long and spindly, often described as being finger-like – much like the stereotypical representation of a cannabis leaf.


Cannabis sativa plants tend to have very high concentrations of THC and relatively low levels of CBD, which has been further strengthen by human breeding – the market has always traditionally valued high THC strains. This tends to result in sativas having the following effects:

– A cerebral head buzz
– Energizes and uplifts
– Motivation
– Focusing and/or increasing alertness
– Inspiring and increasing creativity
– Reduces nausea
– Helps relieve depression/promotes a sense of wellbeing
– Stimulates the appetite


Cannabis Indica plants are most commonly recognized by their short and stocky stature. This variety of cannabis originated in the wilds of sub-tropical countries, such as Pakistan and Afghanistan (which is sometimes reflected in a strain’s name). Anywhere between 30-50 degree north and south of the equator tends to have the ideal climate for them. Because these are further away from the equator then their sativa cousins, the hours of daylight cannabis indica plants are exposed to tend to fluctuate much more. This means that once the plants have reached their ideal height, they put all of their energy into producing flowers, utilizing the changing hours of day to the best of their ability. The leaves of cannabis indica plants are a lot more fan like then any of the other families of cannabis. The fingers of the leaves grow much wider in order to utilize as much sunlight as possible.

This urgency to take full advantage of the sun has resulted in a line of cannabis plants that flower much faster than their sativa counterpart. This combined with their much smaller stature makes indica strains extremely attractive to those who are growing for money – where space and speed directly relate into potential profit.


Cannabis indica strains are known for having a much higher CBD content than sativas. One of the many functions of CBD is to moderate the effect THC has on the body and mind. Thus indica strains have a very different effect than sativas. These effects include:

– A body buzz
– Acting as a muscle relaxant
– Reduces inflammation
– Effective pain relief/management
– Aids sleep
– Acting as a sedative
– Increasing the appetite
– Increasing dopamine production
– Relieving stress and anxiety


Cannabis ruderalis, is a relatively new line of cannabis within the cannabis cultivation scene. It can be found growing in the wilds of the colder regions of the world, usually above 50 degrees north of the equator (in such places as Russia and China).

The main feature of the ruderalis family is that it is autoflowering, meaning the cultivator does not need to get involved, and can leave their marijuana crop largely to itself. Ruderalis strains are also very small and very fast growing. They produce very small leaves and only a few side branches


Ruderalis has very low levels of THC and CBD, making them worthless to use in a pure form. This is largely why they have not been utilized by the market up until recently. However, when bred with sativa or indica strains it is possible to produce a sativa or indica dominant plant that retains the auto flowering features of the ruderalis. This is a huge advantage for many growers, especially those who live in colder areas of the world, and/or those who grow outdoors. It means a crop can be planted, maintained with little effort and then replanted right after harvest – as flowering will be effected by time growing as opposed to seasonal change.

What this does mean is that ruderalis does not really have any effects in itself, and will be reliant on the sativa or indica genetics it has been bred with to produce any.

Although sativa, indica and ruderalis are 3 very distinct and different families of cannabis, they can all interbreed. What this means is that there are now many strains out there that possess the qualities of multiple families. This allows seed banks and growers to customize and tinker with the qualities of their strains even more, producing some really stunning results.